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A Novel Approach to Applying the Delta Model for Explaining the Dimensions of Green Competitive Advantage
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Hamid Shahbandarzadeh   , Shabnam Shamsi * |
| Graduate Student of Executive Management, Department of Executive Management, Graduate School, Islamic Azad University, Bushehr, Iran. |
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Abstract: (12 Views) |
| Today's world has led to increased pollution, environmental problems, and growing concerns among countries regarding the environment. Accordingly, the aim of this study was to investigate a novel approach to applying the Delta Model for explaining the dimensions of green competitive advantage. In this research, the dimensions of green competitive advantage were explained based on the Delta Model. The statistical population consisted of 150 managers and employees of Pegah Company and 110 managers and employees of Deyti Company in Shiraz, from which 194 individuals were randomly selected as the sample based on the Morgan table. The dimensions of green competitive advantage in this study included green innovation, green product, green technology, and green leadership. The dimensions of the Delta Model comprised best product, total customer solution, and system lock-in. Data were collected using questionnaires. Research hypotheses were tested using SMART.PLS software. The results indicated that the dimensions of green competitive advantage based on best product, total customer solution, and system lock-in are at a favorable level. |
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| Keywords: Competitive Advantage, Green Competitive Advantage, Delta Model, Best Product, Total Customer Solution, System Lock-In |
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Full-Text [PDF 641 kb]
(10 Downloads)
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Type of Study: Research |
Subject:
General
Received: 2025/09/25 | Accepted: 2025/11/21 | Published: 2025/12/21
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