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Analysis and Ranking of Key Factors in Developing the Business Model of Telewebion VOD Platform
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Mostafa Mirzaei-Nejad   , Mohammad Mirzaei-Nejad * |
| M.A. in Public Administration, Majoring in Budget and Finance, Dorud Branch, Islamic Azad University, Dorud, Iran. |
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Abstract: (10 Views) |
| This study aimed to analyze and rank the key factors influencing the development of the business model of Telewebion Video-on-Demand (VOD) platform. This research is applied in nature and employs a mixed-methods (qualitative-quantitative) approach. In the qualitative phase, initial factors were identified through library research and expert interviews, and subsequently categorized into 9 main factors and 45 sub-factors. The statistical population comprised managers, experts of the Telewebion platform, university professors, and active professionals in the VOD industry, who were selected through purposive sampling. In the quantitative phase, the Delphi method was used to reach expert consensus, and the SWARA technique was applied for final weighting and prioritization of the factors. According to the results obtained from the SWARA technique, the most important key factors in each category were as follows: in the Customer segment, "Television audiences" (mean: 8.25); in Cost Structure, "Platform and development costs" (mean: 8.5); in Revenue Streams, "Monthly subscription revenue" (mean: 8.5); in Value Proposition, "IRIB content archive" (mean: 8); in Channels, "Website" (mean: 8.5); in Key Resources, "IRIB organizational brand" (mean: 8.75); in Key Activities, "Development of spiritual infrastructure" (mean: 8.5); and in Key Partnerships, "IRIB organization" (mean: 8.75). The findings indicate that brand capital and the unique content archive constitute the greatest advantages of Telewebion, while diversifying the revenue model and developing technical and spiritual infrastructure are high priorities for future development. This prioritization can serve as a roadmap for Telewebion managers to optimize the business model and strengthen the platform's competitive position. |
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| Keywords: Platform, Telewebion, VOD Business Model, Video on Demand, Media Management. |
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Full-Text [PDF 594 kb]
(9 Downloads)
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Type of Study: Research |
Subject:
General
Received: 2025/08/16 | Accepted: 2025/09/24 | Published: 2025/10/22
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